SONY BRAVIA XR-50X94SU 50″ Smart 4K Ultra HD HDR LED TV with Google TV & Assistant

At the heart of the Sony X94 TV you’ll find the top-of-the-line Sony XR processor with Cognitive Intelligence. It replicates the way our brains think and respond, so you’ll see enhanced detail and incredibly realistic images. The Full-Array display with XR Contrast Booster automatically adjusts brightness and contrast, giving you the perfect balance on screen. And XR TRILUMINOS Pro recreates a wider palette of colours, delivering beautiful hues, even in dark scenes. Acoustic Multi-Audio makes it seem like the sound is coming straight from the screen, so everything you watch is more immersive.

Good to know

– Whether you’re watching sports, movies, or TV, you won’t miss a moment thanks to XR Motion Clarity – images are precisely controlled to minimise blur for a smooth, bright, and clear picture.
- Dolby Atmos surround sound technology offers a cinematic experience that makes it feel like the action is happening all around you
- XR Surround Upscaling transforms all your entertainment into a surround-sound experience using just the TV speakers
- The X-Wide Angle panel and X-Anti Reflection screen lets you see every detail, no matter where you’re sitting in the room or time of day
- Minimalist One Slate design makes the picture the focus thanks to a super slim bezel
- For console gaming it’ll automatically switch to Auto Low Latency Mode in HDMI 2.1 for smoother, more responsive gameplay
- With Google Assistant you can simply use your voice to control your TV – you can get answers on screen, control your smart home devices, plan your day and much more
- Find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and many more with Google TV
- Enjoy hundreds of movies with the exclusive BRAVIA CORE streaming service – only on BRAVIA XR TVs
- Catch-up on shows you’ve missed straight from the TV guide with YouView

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Please note:
– Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.
-Â Chromecast built-in & Apple Airplay are available on all Sony Google TVs. Compatible with all major UK streaming and catch-up services.